[ London Chronicle ]
The The London Chronicle was a thrice-weekly general newspaper in existence from 1757 to 1823. The following notice of a life-saving Newf being auctioned appeared in the issue of December 4, 1810 (volume 108, p. 539):
A Newfoundland dog was on Thursday last brought to the hammer in the neighbourhood of Wapping, among other effects of a naval officer, and knocked down for 18 guineas. A competition was excited among the bidders, by the auctioneer stating that the animal had at different times saved three persons from being drowned.